Dr Kevin Lu
Reader
Eastern Gateway 104c
- Email: kevin.lu@brunel.ac.uk
- Tel: +44 (0)1895 265254
- Innovation and Sustainability
Summary
Dr. Lu's research primarily focuses on marketing and business analytics, including the development, evaluation, and practical application of various approaches. Recently, he has expanded his work to include digital business strategy development, leveraging Generative Artificial Intelligence (GAI) technology. His studies employ methods such as mathematical modeling, optimization, and innovative approach design. Dr. Lu has an extensive publication record, with over 30 research articles in leading journals, 3 book chapters, and more than 30 conference papers. His research has been supported by organizations such as SAMS, GCRF, Innovate UK, EPSRC, and the EU. Under Dr. Lu's supervision, ten PhD students have successfully completed their doctoral studies. Before joining academia, he worked in industry as a computer software engineer.
His research interests include:
- Marketing and business analytics
- Understanding business developement through data analysis
- Generative Artificial Intelligence (GAI) Applications in Business
Qualifications
BSc (Hons) in Mathematics; PhD in Management; Postgraduate Certificate in Teaching and Learning In Higher Education.
Newest selected publications
L眉, K. (2024) 'Machines vs. Humans: The Evolving Role of Artificial Intelligence in Livestreaming E-commerce'. Journal of Business Research, 0 (accepted, in press). ISSN: 0148-2963
Yuan, H., L眉, K. and Ausaf, A. (2024) ''. Internet Research, 0 (ahead of print). pp. 1 - 27. ISSN: 1066-2243
L眉, K. (2024) ''. ACM Computing Surveys, 56 (7). pp. 1 - 38. ISSN: 0360-0300
Chen, C., L眉, K. and Zhang, D. (2024) ''. Journal of Business Research, 178. pp. 1 - 12. ISSN: 0148-2963
Huang, T., Zhou, L., L眉, K., Wang, L., Chen, H. and Du, G. (2023) ''. Information Systems Frontiers: a journal of research and innovation, 0 (ahead of print). ISSN: 1387-3326