Marketing
Understanding Business and Consumers
In the marketing program, study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Explore market research tools and learn how to use marketing tools such as product, price, place, and promotion to create effective marketing strategies.
Fast Facts
- College of Business and Economics graduates work for global companies including Amazon, Boeing, Google, Micron and more.
- #1 Best Value Public University in the West Five Years Running (USNWR, 2025).
- Among the Top 5% of business schools worldwide (, 2020).
