Louise Ying-Chia Hsu
Lecturer
341 Administration Building
875 Perimeter Drive MS 3178
Moscow, ID 83844-3178
Louise teaches strategic communication classes at JAMM, including social media management, analytics, and engagement. She uses quantitative methods, psychophysiological measures, and social network analysis, to understand how individuals respond to risk events in society. Her work aims to identify effective communication strategies and message design to better engage with priority audiences.
- Ph.D., Communication, Washington State University, 2024
- M.A., Communication, National Yang Ming Chiao Tung University, 2013
- B.A., Advertising and Public Relations, Fu Jen Catholic University, 2007
Courses
- JAMM 365: Trends in Social Media
- JAMM 367: Social Media Management and Analytics
- JAMM 520: Social Media and Analytics
Louise specializes in researching risk perceptions among resource-challenged populations from media psychology and macro-societal perspectives. She began her career as an advertising executive before transitioning to a role as a public relations specialist in industry. Through her prior career, she developed advanced analytic skills that apply a data-driven approach to create tailored communication strategies and messaging for diverse populations.
- Lee, Y. I., Mu, D., Hsu, Y. C., Wojdynski, B. W., & Binford, M. (2024). Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement. Public Relations Review, 50(4), 102483.
- Lee, Y.-I., Hsu, Y.-C., Phua, J., Wu, T-Y., & Hachman, S. J. (2024). Encouraging positive dialog toward COVID-19 vaccines on social media using hope appeals, celebrity types, and emoticons. Mass Communication and Society.
- Boyd, A. D., Railey, F. A., Hsu, Y.-C., Kirkpatrick, A. W., Fyfe-Johnson, A., Muller, C., Buchwald, D. (2023). Social media use among American Indian and Alaska Native People: Implications for risk communication strategies. International Journal of Indigenous Health, 18(1),1-10.
- David, P., Hsu, Y. -C., & Tao, C.-C. (2022). Gain in quantity and novelty of work in intermittent task switching. The Information Society, 38(4), 227-239.
- Huang, H. C., Li, H., & Hsu, Y.-C. (2022) Coping, COVID knowledge, communication, and HBCU student's emotional well鈥恇eing: Mediating role of perceived control and social connectedness. Journal of Community Psychology, 50(6), 2703-2725.
- Risk perceptions and at-risk populations
- Media effects and social media
- Health decision-making
- Science and environmental communication
- Social network analysis