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Research area(s)

Dr. Jang’s primary research interests are congruency effects and cultural differences in marketing communication contexts. Other research interests include the influences of variety seeking and context effect in behavioural decision making in the advertising and retail setting, and their impact on consumers. 

Research Interests

• Consumer Behaviour, Advertising and Decision Making: (1) Layout effect in marketing communication (proximity, colour, and order of information) (2) Consumer information processing, and perceived fit (3) Corporate Social Responsibility (CSR) and Sustainability
• Cross-Cultural Research and Global Marketing: (1)The influence of different cultural characteristics depending on the culture or country (2) Contrasting responses from different cultures to marketing stimuli